Our Website Development Process

Building a new website is a collaborative process. Here's what you can expect from start to finish.
STEP 1

Project Kickoff

Let's get to know your business.

We'll schedule a kickoff meeting with your project team to discuss your goals and gather everything we need to get started.

During this meeting we'll discuss:
  • Your business and primary contacts
  • Website goals
  • Branding (logo, colors, fonts, photos, videos)
  • Services or products to feature
  • Websites you like (and don't like)
  • Website navigation
  • Content plan
  • Project timeline and next steps
STEP 2

Gathering

Design Assets

Before design begins, we'll collect the assets we need.

After the kickoff meeting, we'll send a summary along with a list of any remaining items we need from you.

During this meeting we'll discuss:
  • Your business and primary contacts
  • Website goals
  • Branding (logo, colors, fonts, photos, videos)
  • Services or products to feature
  • Websites you like (and don't like)
  • Website navigation
  • Content plan
  • Project timeline and next steps
STEP 3

Homepage

Design

Estimated Time: About 5 Business Days 

We'll create a custom homepage design that sets the visual style for your new website.

Once it's ready, we'll send you a proof link to review the design. For the best viewing experience, we recommend using a desktop or laptop computer.

Take your time reviewing the layout, colors, fonts, and overall design. If you'd like any changes, simply send us your feedback and we'll revise the design accordingly.

Once you approve the homepage design, our development team will begin building the full website.

STEP 4

Website

Development

Estimated Time: 5–10 Business Days

Our developers will build your website for desktop and mobile devices using the approved homepage design.

Before moving forward, our team performs internal quality checks.

This includes:
  • Create homepage based on the approved design
  • Setup menu and interior pages
  • Mobile optimization
  • WordPress setup
  • Contact forms and functionality
  • Setup special features (when applicable)
  • Gather/write content for interior pages
STEP 5

Content &

Page Layout

Estimated Time: About 5 Business Days

Once the website framework is complete, we'll add your approved content and images to each page of the site.

We'll carefully build:
  • Headlines
  • Text
  • Images
  • Buttons
  • Calls-to-action
  • Overall page layouts
STEP 6

SEO

Optimization

Before your website is reviewed, we'll optimize each page for Search Engine Optimization (SEO). SEO is the process of helping search engines like Google better understand your website, making it easier for potential customers to find you online.

Our team will create page titles, meta descriptions, image alt text, and other foundational SEO elements to help prepare your website for search engines after launch.

Our team will:
  • Create page titles
  • Write meta descriptions
  • Add image alt text
  • Improve page structure (if needed)
  • Complete foundational SEO setup
STEP 7

Review Your

Website

Once everything has been built, we'll complete another round of internal quality assurance.

Then we'll send you a private review link so you can explore your new website before it goes live.

OYou'll have the opportunity to review:
  • Design
  • Content
  • Images
  • Links
  • Functionality
STEP 4

Revisions &

Approval

You'll have up to two rounds of revisions before launch.

To keep the project moving efficiently, we recommend sending all requested edits in one organized email or document whenever possible.

Once everything has been approved, we'll schedule your launch date.

Requests outside the original project scope may require a separate estimate.

STEP 9

Website

Launch

Typically Scheduled Within 5 Business Days of Approval

On launch day, our team performs a final series of checks to ensure everything is working properly.

This includes:
  • Website launch
  • Security checks
  • Domain configuration
  • Functionality testing
  • Final quality assurance

Once everything has been verified, we'll make your new website live and notify you that it's ready to share with the world.

AT A GLANCE

PROJECT TIMELINE

Project Kickoff

Typically scheduled within 5 business days after payment and onboarding is complete

Gathering Client Assets

Typically scheduled within 5 business days after project kickoff

Homepage Design

Typically completed within 5 business days after client assets are received

Website Development

Typically completed within 5 -10 business days after homepage design is approved

Content & Layout

Typically completed within 5 business days once content has been approved

SEO Optimization

Included During Content Phase

Client Review & Revisions

Depends on the speed of which we receive feedback. Typically within 3-5 business days.

Website Launch

Within 5 business days after final approval is received.

QUESTIONS?

WE'VE GOT ANSWERS

Most websites are completed in approximately 4–6 weeks, depending on the size of the project, how quickly assets and feedback are received, and the number of revisions requested.

We'll need items such as your logo, branding, photos, written content (if you're providing it), and any necessary website or account access. We'll provide a complete checklist after our kickoff meeting.

No problem! If content writing is included in your proposal, our team will write it for you. If you're providing your own content, we'll let you know exactly what's needed and when.

Yes. We'll first create a custom homepage design for your approval before development begins. This ensures we're aligned on the overall style and direction.

If the requested changes fall outside the original project scope, we'll provide an estimate before moving forward. No additional work will begin without your approval.

Yes. Every website we build is designed to work across desktops, tablets, and smartphones.

Yes. Every website includes foundational on-page SEO, including page titles, meta descriptions, image alt text, and other best practices to help search engines understand your website.

Yes. We'll provide a private development link so you can review the entire website before launch and request any final revisions.

After your final approval, we'll schedule your website launch—typically within 5 business days. Launches are scheduled Monday through Thursday during normal business hours.

Yes. In most cases, your existing website will remain live while we build your new one in a private development environment.

After launch, we'll perform final checks, notify you that your website is live, and provide any next steps outlined in your proposal, such as maintenance, hosting, SEO, or digital marketing services.

Yes. Your website will be built on WordPress, allowing you to make content updates if you'd like. We also offer ongoing maintenance plans if you prefer our team to handle updates for you.

Project timelines depend on timely communication. Delays in providing requested materials or approvals may extend the overall project schedule.

Your assigned Project Manager, Brandon Rager, will be your primary point of contact and will keep you informed throughout each stage of the website development process.

Let's work together.

CONTACT

We are located in Historic Downtown Panama City, FL

842 Harrison Avenue
Panama City, FL 32401
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