Does your business’s website have a blog? You may be asking yourself, why does my business need a blog in the first place?

Year after year, without fail, blogs continue to drive traffic to business websites and help convert those visitors into paying customers and clients. Matter of fact, blogging just works.

Custom organic writing is something that other digital mediums simply cannot compete with. Now, we’re not saying that your brand doesn’t need a strong social media presence or quality videos and other mediums that work well reaching your audience. However, blogging is much more than that.

Here are 5 convincing reasons why your website needs a blog in 2024:

1. Get Local Rankings Organically

As always, Google has upped their game with its services in favoring sites that its algorithm thinks users will want to see when they enter terms into a search engine. The problem with this is, the way that they do this employs mixing in paid ads when someone performs a search for specific keywords related to your business. (They have to make money somehow.)

This can be a problem for small businesses who are looking to reach potential customers from their own local communities. If you own a shoe store or have a smaller printing shop, you’re going to get outranked by big budget brands, like Shoe Carnival or Office Depot.

This is where a blog comes in with relevant content that gives your site something your big-name competitors don’t have: local flair. Your aspirations of showing up in local searches aren’t completely ruined, but you’ve got to keep up with regular posts that incorporate the words your clients are using alongside keywords you’ve researched and incorporate them into your content.

2. Become An Expert in Your Field

When you blog on your website, you can set yourself up as an expert in your relevant field. Do you own a bridal shop? Start a blog with posts about new wedding decor trends, gifts for the mother of the bride, or the best reception venues in your area.

Whatever your industry, you can share blog posts with updates after big events, trade shows where you learned something new, or ones discussing new ideas that could impact your customers’ buying decisions. The important takeaway is to genuinely help your readers by giving them a taste of your expertise. It will circle back around to benefit your business in the long run.

Need help with regularly creating search engine-optimized blog posts? Aaron Rich Marketing is here to help. Your next step is as easy as contacting our team.

3. Generate New Leads

Frequent, informative blog posts with well-placed calls to action (CTA’s) can help direct visitors to subscribe to your e-newsletter list, contact you for a free estimate, or even purchase a product if it fits into the idea of your blog.

You can (and should) also take advantage of other spaces in your blog, such as the sidebar, header, and footer to ensure that important opt-in forms are always available for readers who want to dive in more deeply into what your business has to offer. You always want to make it easy for them to find what they are looking for, and help lead them to what they should do next.

4. Help Create Content for Social Media

Is your business on social media? If not, we need to talk.

Many businesses struggle with coming up with engaging and quality social media ideas for their followers Blog posts are social media gold when it comes to creating content for your company pages. They are especially useful when you link to those posts and push your social media audience directly to your website.

It can be helpful to write blog posts with your social media audience in mind and you’ll never have trouble posting meaningful info for your social media followers again.

5. Improve Your SEO

This one’s a biggie.

When it comes to anything you do on your website—including blogging—there is always going to be some impact to your SEO rankings. Adding a blog can absolutely, positively impact your SEO score. But how?

A blog gives you the power to write articles that will rank your site for specific keywords. Looking back to our example of your bridal shop business, let’s assume that your main focus is selling wedding dresses. Your website might already rank for keywords like “wedding dress”or “bridal gowns”. Adding blog posts with “tips for finding the perfect bridal shoes” or “10 things couples wish they remembered on their wedding day ” allows you to optimize your website for various keywords that will attract multiple audiences.

A blog also helps you to have more content for bots to crawl, more links to post other places online, a place for photos, video content and so on. Your blog can be a bonafide asset for improving your spot in search engine rankings.

Need help with regularly creating search engine-optimized blog posts? Aaron Rich Marketing is here to help. Your next step is as easy as contacting our team.