Brand Identity

Building Bold Brands That Actually Get Noticed

LET US HANDLE BRAND IDENTITY FOR YOUR BUSINESS OR ORGANIZATION

Let’s face it—standing out online today is tougher than finding a parking spot on Panama City Beach during spring break. That’s where we come in. At Aaron Rich Marketing, we help businesses across Bay County, Panama City, Destin, Tallahassee, and the entire Florida Panhandle build brand identities that don’t just look great—but mean something.

From logos and colors to voice, messaging, and social media graphics, we craft brand identities that are cohesive, memorable, and designed to convert. Whether you’re a startup, a nonprofit, or an established business that needs a little brand refresh, we’ll help you make your mark—digitally and locally.

Develop Your Brand Identity

Strategic Brand Discovery: No Templates, No Guessing

Before we design a single pixel, we take a deep dive into what makes your business tick. Who are you? What do you stand for? Who’s your audience? And what do you want them to feel when they interact with your brand? This is where we build the blueprint for your brand identity—an identity that’s rooted in your mission, values, audience, and the real-world goals of your business here in the Florida Panhandle.

Strategize With Us

Innovation starts with a spark of inspiration. If you're ready to turn your vision into reality, let's start a new project together.

Schedule a Consultation

Contact Us Today

Brand Identity Services That Do the Heavy Lifting

Our Brand Identity services involve you in the design process, ensuring that your vision and preferences are integral to the final product.

Logo Design That Works Overtime

Your logo is your business’s first impression—and we make sure it’s a good one. We design logos that are smart, strategic, and scalable, whether you need a sleek modern wordmark or a quirky illustrated mascot (hey, we’ve seen it all). Your final logo will look just as good on a billboard as it does on an Instagram post.

Design a Logo

Color Palettes & Fonts That Speak Your Language

Colors and typography aren't just decoration—they tell your story. We’ll craft a color palette that stirs the right emotions and select typography that’s both beautiful and legible (because no one has time to squint). The result? A recognizable visual style that’s unmistakably yours.

Visual Elements & Brand Imagery

We go beyond the basics. We create custom icons, textures, illustrations, and branded design elements that give your business a full visual toolkit. These assets help you maintain a consistent look across everything from websites to business cards to your next TikTok post.

Messaging That Sounds Like You

Your brand voice matters. We help define how your business sounds across all platforms—professional, casual, cheeky, heartfelt—you name it. From taglines and mission statements to social bios and ad copy, we write clear, strategic messaging that connects with your audience and keeps your tone consistent across the board.

Brand Messaging

Brand Guidelines You’ll Actually Use

No more wondering, “What font did we use on that flyer?” We wrap up every brand identity project with a clear and easy-to-follow Brand Style Guide. It includes your logos, fonts, colors, voice, and usage tips so that anyone on your team—or your marketing crew—can stay on brand, every time.

Build a Brand

Designed for Digital (Because Everything Is)

From mobile to desktop, TikTok to newsletters, we design your brand to be responsive and ready for the digital world. Our brand identity services include social media branding to email marketing integration and everything in between.

Social Media Branding

We create profile photos, cover images, post templates, story backgrounds, and more—so your brand shows up professionally and consistently on Facebook, Instagram, LinkedIn, Pinterest, and wherever else your audience is scrolling.

Social Media Pros

Email Marketing Integration

We bring your brand into the inbox with custom-designed, on-brand email templates that make your newsletters feel like a polished extension of your business. More opens, more clicks, more wow.

Email Designs

Local Focus, Regional Reach

While we help clients all over, we’re proud to serve businesses right here in the Florida Panhandle—including:

Panama City & Panama City Beach
Destin
Tallahassee
Lynn Haven
Santa Rosa Beach
Fort Walton Beach
30A and surrounding areas

Whether you’re a coastal coffee shop or a growing construction company, our brand identity services are tailored to help local businesses shine in a competitive digital market.

Let’s Brand Better, Together

If you're ready to stop blending in and start standing out, let’s build a brand identity that reflects your passion, tells your story, and actually works. We’ll guide you through the process and deliver assets that are not only beautiful—but purposeful.

Ready to build a brand that clicks online and in your community? Let’s get started.

Let's Get Started